Now a days Social Media is booming around the world but what is more important is “Social media Influence”.
YouTube is quickly becoming one of the most popular influencer-marketing channel with recent improvements in the internet speed and the diverse content it is offering.
Although in other platforms, you can upload short clips but YouTube videos can be more in-depth and extended.
Types of YouTube Influencers
- Celebrity – > 5M followers or subscriber
- Mega Influencer – 1M to 5M followers or subscriber
- Macro Influencer – 500k to 1M followers or subscriber
- Mid-Tier Influencer – 50k to 500k followers or subscriber
- Micro Influencer – 10k to 50k followers or subscriber
- Nano Influencer – 1k to 10k followers or subscriber
As per the Mediakix, YouTube is the second most important social media platform after Instagram.
It is so popular that kids and millennials are now want to become a You tuber!
YouTubers are highly influential as they have ability to emotionally engage the audience so that they feel like they know them. With variety of influencers, Brands have a choice to select different types of influencers whether it is Nano, Micro, Mega etc. so that they can set good portfolio for their campaign.
Their ability of storytelling is exceptional which appeals every niche of audiences.
Fascinating Facts about You Tube
- YouTube has over 2 billion monthly active users
- YouTube is the second most popular website in the world.
- YouTube is used by 55% of marketers.
- People watch over 1 billion hours of YouTube video content each day and the list goes on…