Influencer marketing is a strategy that identifies people who have a strong influence on a brand’s industry or target audience. In an influencer marketing strategy, a brand forms a partnership with the influencer wherein the influencer agrees to expose their audience to the brand’s messaging or content.
Influencers usually have a large and engaged audience, so brands benefit when an influencer shares or mentions their content or messaging. The exposure allows the brand to get in front of their target audience in a positive, natural, and meaningful way.
One influencer marketing example is Just Dial partnership with actor Ranveer Singh . Ranveer Singh shared their message with his audience, giving the brand the attention of her 35.5 million Instagram followers.